Didn't find it?
RSS feed from Feedburner

 Subscribe to this Blog ?

 

Sundar Narayanan's Travelog

↑ Grab this Headline Animator

 

Just another spider on the web
Squarespace
Powered by Squarespace
Archives
Blog Index
The journal that this archive was targeting has been deleted. Please update your configuration.
Navigation
« Always read the manual, or watch a Youtube video.. | Main | Ghee fried noodles »
Saturday
Jun172017

I love you.... "Rasna"

There was a time and place where an average summer morning would start with the temprature at 82F and by mid afternoon would hit 110 F. We were used to measuring it in C then in Chennai and those numbers definitely seemed smaller, and were easy to get used to. Never even think of the max temperatures.. we could see the road side tar start to melt. As kids we have scooped up semi molten tar to make small bouncy balls to use for cricket games. 

As a kid growing up in an Agraharam type environment (lets translate that to a Temple enclave), the drinks of choice for cooling down the system on hot summer evening were :

1. Water that was stored in a red clay pot with some cardamom husks in it. There was no refridgerator during our childhood days. Only when we were almost in middle school did the concept catch up. 

2. Really watered down buttermilk with some curry leaves and hing (asafoedita) thrown in aka "neermor"

3. The occasional "panagam" which was water from 1 above, but with some jaggery, cardamom, saffron etc. (sweet spices) 

Refridgerators and ice cubes became pletiful in every house all of a sudden, thanks to fridges becoming a commodity product and every family wanting it as a convenince or status symbol or both. There were two types of kids in my neighborhood. Kids who could give you "ice water" when you went to their house and kids who didnt! Let's just say that "ice water" kids were chosen to host cricket games with their street electric box as the chosen stumps... what I am trying to say is that other issues with street cricket were overlooked in favor of ice water!

That is when something dropped from the skies. It was called "Trinka"! It came in Orange, Grape and Lime flavors if memory serves me right. You got this packet of powder, had to prepare a concentrate with this powder by mixing it with a sugar syrup and then store it in the fridge. Then you could dilute that concentrate with water and ice and you had a refreshing drink. Eventually they did away with the powder and came up with a liquid concentrate bottle. 

We were Trinka's biggest fans. My mother was not a fan given the trinka concentrate I used to make took up a lot of sugar and the thing took a lot of space in the fridge. Eventually even the adults in the family were won over and it was a good "ice breaker". Trinka lowered down blood pressure levels of folks in the house on hot summer evenings. 

Then came competition. A new brand of concentrate for mixing flavored water came into market. This one had a packet of powder and a liquid that had to be mixed into a sugar syrup to make your own concentrate and it had a catchy name. RASNA! The advertising campaign for Rasna was a notch above Trinka. Cute kids were drinking Rasna and their parents were making it for them.. and they always ended the ads with kids smacking their lips and saying "I love you Rasna!"

We were and probably still are a loyal family. We don't switch brands easily. There is definitely a loyalty gene that runs in the family. So we stayed with Trinka even if its market share dropped. We would serve Trinka to folks and not exactly contradict them when they told us "thanks for the Rasna".. these were days before Coke and Pepsi were household names in the desi soft drink market. You could get Thumbs up (grape), Goldspot (orange) or Limca (lime) or the odd Goli Soda (fizz water). Then one day curiosity trumped loyalty and a packet of Rasna was obtained. It was tried and initially found to be too sour compared to Trinka. Then the young scientists in the family realized that this one needed different ratios for sugar and water and the "kosuru" water or sugar we used to add was not enough to compensate for rounding errors  in this case.

Rasna was given a second chance and this time it was a hit. By the time this happened, I was too busy studying for high school and before you know it, Mishrambu and Baba Tandai replaced Rasna. Used to come back from Banaras with bottles of Mishrambu to handle the Madras summer. We also switched to two milk based drink essenses which were bought from this store right between the LIC building and Alankar theater. One was Rose flavored and the other was Badam (almond) flavored. They were delicious and between those and Mishrambu.. Rasna was almost forgotten.

Fast forward a decade or more and we had a little Jr. craving something in summer. We were not going to give her carbonated drinks and she got tired of "Caprisun". So we went to a local Indian store and bought Rasna to give her a taste of something from my childhood. She loved it! We had five or six packets made into concentrate and that was it.

Why all this nostalgia for Rasna now?

Well, recently we have had a few hot days to put it mildly and when I came home, my hand was itching to find something other than water and ice. Have been mixing "Emergen-C" after yoga classes with cold water and ice. Hot summer day is one thing. Coming out of a 120F hot and humid room into a house that is showing 85F can be a little interesting. You never stop sweating post yoga class.  

San happened to be at the Indian store and I asked her to get a few Rasna packets. She came home to report the following conversation with the local Indian store guy

San : Where do you have Rasna?

Store kid (apparently in his 20's) : Maam, what is Rasna?

San : thought !@$%^&^%^@$^%&  and came home

at home :

Me: seriously, he asked you WHAT IS RASNA?

San : Apparenty Rasna is not a thing anymore!

Me : What is the world coming to? Okay, even if Rasna is not a thing anymore, how can a person in a desi store in his 20's not know what Rasna is?! 

Have to see if Rasna is still a thing in India these days.

In the meantime, we have to find a new concentrate that has the right ratio of sugar to orange that will not just help cool down on hot summer evenings, but bring back happy thoughts!

References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>